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Etsy tag checker

Paste your tags to check them against Etsy's limits and rules: 13 tags, 20 characters each, allowed characters only, and every tag a different search. Free and instant.

Checked in your browser by fixed rules. Nothing you type is sent or saved.

Etsy's tag rules

From Etsy's help article on using tags to get found in search:

  • Up to 13 tags per listing.
  • Up to 20 characters per tag, spaces included.
  • Letters, numbers and spaces only, plus accented letters. An apostrophe or hyphen can go inside a word, never at the start.
  • A tag can be a short phrase, such as “silver earrings”. Etsy says tags are helpful where there is no matching attribute, and for “aspirational or buyer-minded” searches.

On top of Etsy's hard limits, the checker flags three habits that waste tags: two tags that are really the same search (“gift for her” and “gifts for her”), single-word tags, and tags that only repeat a phrase already in your title.

How to fill all 13 tags

  1. What it is, other ways. If your title says “tote bag”, tags can say “canvas shopper”, “market bag”, “book bag”.
  2. What it is made of and its style. “linen tote”, “boho bag”, “minimalist tote”. Check first whether an attribute already covers it; if Etsy has a colour or material attribute, fill that in instead.
  3. Who it is for and when. “teacher gift”, “gift for mum”, “bridesmaid bag”, but only where they fit the item.
  4. Keep each tag under 20 characters. “personalized gift for her” is 25; “personalized gift” fits.

Good tags only help if the title and description back them up. Check all three together with the listing checker, or let ListingLab pick 13 tags for you from a live Etsy search for the same product: audit your shop free.

Questions sellers ask

How many tags can you have on Etsy?

Up to 13 tags per listing. Each tag can be up to 20 characters long, including spaces.

What characters are allowed in Etsy tags?

Letters (including accented letters such as é or ñ), numbers and spaces. You can use an apostrophe or a hyphen inside a word or phrase, but a tag cannot start with one. Symbols like &, #, ! or emoji are not allowed.

Should Etsy tags be one word or phrases?

Phrases. Etsy's own examples are short descriptive phrases such as "silver earrings" or "minimalist jewelry". A two- or three-word tag matches a real search much more closely than a single word.

Should my tags repeat my title?

Each tag is a chance to match a different search. A tag that only repeats a phrase already in your title adds little; use it for another way a buyer might describe the item, an occasion, a style or a recipient.

Do I need to use all 13 tags?

You do not have to, but every empty slot is a search your listing cannot be matched to. Etsy describes each tag as an opportunity to be matched with a shopper's search.

Check every listing at once

Paste your Etsy shop link and ListingLab checks every active listing, then rewrites the ones that need it: a new title, all 13 tags and a description, built from a live Etsy search for the same product. Free plan, no card.

Audit my shop free

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