Privacy Policy

Last updated: 11 May 2026

1. Who We Are

ListingLab (“we”, “us”, “our”) is a UK-based service that provides AI-powered analysis for Etsy listings. We are the data controller for the personal data we process. If you have questions about this policy, contact us at support@listinglab.com.

2. What Data We Collect

  • Account information — your email address when you sign up.
  • Listing data — titles, descriptions, tags, and images you submit for analysis.
  • Usage logs — pages visited, features used, timestamps, and anonymised device/browser information.
  • Device fingerprint — a browser fingerprint used solely to enforce free-tier usage limits. No personal identification is derived from it.

3. How We Use Your Data

  • To provide, maintain, and improve the ListingLab service.
  • To process your listing data through our AI analysis engine and return scores, recommendations, and rewrites.
  • To manage your account and subscription.
  • To communicate service updates or respond to support requests.

We do not sell, rent, or share your personal data with third parties for their marketing purposes.

4. Third-Party Processors

We use the following third-party services to operate ListingLab:

  • Stripe — handles all payment processing. We never see or store your card details. Stripe’s privacy policy applies to payment data.
  • Supabase — provides our database and authentication infrastructure. Your account and listing data is stored in Supabase’s cloud infrastructure.
  • Anthropic (Claude) — processes your listing text to generate AI-powered analysis. Listing text is sent to Anthropic’s API for analysis only and is not stored or used by Anthropic for model training.

5. Cookies & Tracking

We use a browser fingerprint to track free-tier usage limits. We do not use third-party advertising cookies. Essential cookies may be used for authentication and session management.

6. Data Retention

We retain your account and listing data for as long as your account is active. If you delete your account, we will remove your personal data within 30 days, except where we are required by law to retain it.

7. Your Rights (GDPR)

Under the UK General Data Protection Regulation (UK GDPR), you have the right to:

  • Access — request a copy of the personal data we hold about you.
  • Rectification — request correction of inaccurate data.
  • Erasure — request deletion of your account and associated data.
  • Data portability — request an export of your data in a machine-readable format.
  • Object — object to processing of your data in certain circumstances.
  • Withdraw consent — where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, email support@listinglab.com. We will respond within 30 days.

8. Legal Basis for Processing

We process your data on the following legal bases:

  • Contract — processing necessary to provide the service you signed up for.
  • Legitimate interest — usage analytics to improve the service, fraud prevention.
  • Consent — where you have given explicit consent (e.g., marketing emails).

9. Changes to This Policy

We may update this policy from time to time. We will notify you of material changes by email or by posting a notice on the site. Continued use of ListingLab after changes constitutes acceptance of the updated policy.

10. Contact

For any privacy-related questions or to exercise your rights, contact us at support@listinglab.com.