How It Works

You're wondering how it actually works.

Here's exactly what happens — from paste to publish.

Audit My Shop Free free · no signup · no card

Most Etsy tools pull keywords from their own databases. We pull them from listings Etsy is ranking on page one right now — via the Etsy Open API. Real tags, real titles, real descriptions from the listings buyers actually see. That's why every rewrite is specific to your product, not a generic template.

How It Works
Three steps to a stronger shop
Paste Your Shop URL
Drop in your Etsy shop link. That's it. We connect to the Etsy API and pull every active listing in your shop — titles, tags, descriptions, photos, videos, prices, views, favourites. Not a screenshot. Not a cached snapshot from last week. Live data, pulled the moment you hit the button. This is the part most tools skip. They ask you to paste one listing at a time, type your own tags, fill out a form. We just need the URL.
See What Needs Fixing
Every listing gets categorised into four buckets. Earning its keep — getting views AND sales. Getting seen but not sold — views but no sales. Costing you sales — buried in search. Too new to tell — not enough data yet. No scores. No confusing numbers. Just a plain answer: which listings are making you money and which ones aren't.
Audit & Optimise
Pick any underperforming listing. Hit one button. We search the Etsy API for the listings Etsy shows first when a buyer searches for your product type — the ones at the top of page one. We extract their tags, their titles, how they write their descriptions, and what category they're in. We count how often each tag appears. Then we write your new listing — noun-first title, 13 complementary tags, full SEO description. One listing. 30 seconds. Every word grounded in real data.

What every rewrite includes

SEO-optimised titleItem noun first, under 15 words, natural language — written to match how Etsy buyers actually search.
All 13 tags with rationaleEach tag explained: why it was chosen, what search behaviour it targets, and where it came from in the competitor data.
Rewritten descriptionHook paragraph, SEO keyword section, brand story, product specifications, and a closing call to action.
6 photo shot directionsEach shot has a specific composition, prop suggestion, and conversion goal — designed for Etsy's image grid.
30-second video scriptHook (0-3s), product showcase (3-20s), and call to action (20-30s) with caption strategy.
6 AI image promptsReady-to-use prompts for generating lifestyle mockups and styled product shots if you do not have photography.
What We Check
What we check

Every audit covers these areas — here's what we look at and why.

Title Structure
Is your title short, clear, and noun-first? Does it describe what you are selling in under 15 words? We check length, structure, and natural phrasing.
Tag Coverage
Are all 13 tag slots filled? Are they unique keywords or wasted repeats of your title? We flag gaps and overlaps.
Description Quality
Is your opening paragraph strong enough to convert? Is there enough detail for buyers to trust you with their money?
Photos & Video
How many of the 10 photo slots are you using? Do you have a video? Etsy gives search priority to listings with more media.
Price Position
How does your price compare to your shop's other listings? We flag outliers that might be hurting conversions.
Competitor Keywords
When you optimise, we pull live keywords from top-ranking listings in your category — the tags that are actually working right now.
The Etsy API
Powered by the Etsy API

Real competitor keywords, not guesses.

We pull from page one
When you optimise a listing, we query the Etsy Open API for the listings Etsy shows first when a buyer searches for your product type. We extract the tags, titles, and descriptions from those page-one results — the keywords that are actually driving sales right now.
Your tags come from real competitors
At least 8 of the 13 tags in every rewrite come directly from competitor data. We count how often each tag appears across page-one listings. If 25 out of 30 use 'handmade ceramic mug', that's not a suggestion — it's a signal.
Your data stays yours
We never ask for your Etsy password or shop admin access. You paste a URL, we read public listing data through the Etsy API — the same data any buyer can see. Nothing touches your account.
Worked example

Real listing audited and rewritten.

Before
title

Beautiful Handmade Necklace

Tags · 5 of 13
necklacehandmadejewellerygiftpretty
Issues
  • title too short, no keywords
  • 8 empty tag slots
  • tags repeat title words
  • no material or style keywords
After
title

Gold Layered Necklace Set, Dainty Minimalist Pendant

Tags · 13 of 13
gold layered necklacedainty necklace setminimalist jewelleryeveryday necklacependant necklace womengift for herdelicate gold chainlayering necklace
Improvements
  • item noun first in title
  • all 13 tag slots filled
  • tags add new keywords, no overlap
  • noun, material, and style up front
Common questions
Why is ListingLab better than eRank, Marmalead, or EverBee?+

Those tools show you data — keyword volumes, trend charts, competitor stats. Useful, but they leave the hard part to you. ListingLab doesn't just show you what's wrong — it fixes it. Paste your shop URL, see which listings are underperforming, and get an AI-powered rewrite using live competitor keywords from the Etsy API. Research tools show you the problem. ListingLab fixes it.

How does the audit work?+

We pull all your listings from the Etsy API and categorise them based on their views and favourites relative to the rest of your shop. You'll see which listings are performing, which are getting seen but not converting, and which need attention.

Do I need to connect my Etsy account?+

No. Just paste your shop URL. We read your public listing data through the Etsy API — no passwords, no admin access, no permissions needed.

What does Audit & Optimise actually do?+

When you click Audit & Optimise on a listing, we pull live competitor keywords from top-ranking listings in your category, then rewrite your title, tags, and description using those real search terms.

Will the rewrite sound robotic?+

No. The AI preserves your brand voice and product details. It restructures for SEO while keeping your listing authentic. You review everything before copying it to Etsy.

What if all my listings are costing me sales?+

That's actually the most common result for new shops — and it's good news. It means every listing has room to improve. Start with the one that has the most views and work down.

Can I audit more than one shop?+

Yes. Pro plans support 2 shops, Power Seller supports unlimited. Free and Creator plans support 1 shop.

What's the monthly re-audit?+

Pro and Power Seller plans get a monthly email showing what changed since your last audit. Views up? Favourites dropped? New listing underperforming? We catch it.

Does ListingLab work for digital downloads?+

Yes. Digital downloads, printables, SVGs, and templates are some of the most competitive Etsy categories. The AI adapts recommendations to digital product search patterns.

Is this just ChatGPT with a nice UI?+

No. ChatGPT doesn't have access to the Etsy API. It can't see your tags, your views, your competitors' keywords, or what's ranking right now. We can. Every optimisation uses real Etsy search data — not guesses.

Your free audit shows you every problem.

You only pay when you want the fix. See which listings are costing you sales — free.

Audit My Shop Free