How ListingLab works

Three steps to higher Etsy search rankings. Paste your listing, get scored across 6 factors, and apply AI-generated fixes — all in under a minute.

Score My Listing Free

Free · No signup · No credit card

1

Paste your Etsy listing

Copy your listing title, tags, and description from Etsy and paste them into ListingLab. You can also add your price and category for more tailored recommendations. No account needed — just paste and go.

2

AI scores 6 ranking factors

In under 30 seconds, the AI analyses your listing against Etsy's 2026 algorithm. You get a score out of 100, a breakdown across all 6 factors, and your top 3 highest-impact fixes ranked by priority.

3

Get fixes + AI rewrite

Apply the suggested fixes manually, or let the AI rewrite your entire listing — optimised title, all 13 tags, and a conversion-focused description. Copy, paste into Etsy, and watch your views climb.

The 6 factors ListingLab scores

Each factor maps to a known Etsy ranking signal. Your overall score is weighted by how much each factor impacts search visibility.

Title SEO

Analyses keyword placement, character length, and structure. Etsy weighs the first few words of your title most heavily, so front-loading relevant keywords is critical for search ranking.

Tag Coverage

Checks all 13 tag slots for relevance, search volume, and duplication. Missing tags or repeating title words in tags wastes ranking potential. The AI suggests tags buyers actually search for.

Description Quality

Evaluates your opening paragraph (shown in search snippets), keyword density, and readability. A strong description improves both Etsy search rank and buyer conversion.

Pricing Competitiveness

Compares your price against category benchmarks. Extreme outliers (too high or too low) can hurt search placement. The AI flags pricing that may be limiting your visibility.

Image & Media

Checks whether you have enough listing photos and use of video. Etsy promotes listings with more images and video content in search results and recommendations.

Keyword Strategy

Cross-references your title, tags, and description for keyword consistency. Misaligned keywords across these fields weaken your listing's relevance signal to Etsy's search engine.

See it in action

A real before-and-after from a jewellery listing.

Before — Score: 34/100
Title

Beautiful Handmade Necklace

Tags (5 of 13 used)

necklace, handmade, jewellery, gift, pretty

Issues found
  • ✕ Title too short, no keywords
  • ✕ 8 empty tag slots
  • ✕ Tags repeat title words
  • ✕ No material or style keywords
After — Score: 89/100
Title

Gold Layered Necklace Set, Dainty Minimalist Jewellery, Everyday Pendant Necklace for Women, Gift for Her

Tags (13 of 13 used)

gold layered necklace, dainty necklace set, minimalist jewellery, everyday necklace, pendant necklace women, gift for her, delicate gold chain, layering necklace, simple gold necklace, necklace gift set, jewellery gift, bridesmaid necklace, gold chain necklace

Improvements
  • Keywords front-loaded in title
  • All 13 tag slots filled
  • Tags add new keywords, no overlap
  • Material + style + occasion covered

Frequently asked questions

How long does a listing score take?+
Most scores complete in under 30 seconds. The AI analyses your title, all 13 tags, your full description, pricing, and images in a single pass.
Do I need to paste the whole listing?+
For the best results, paste your title, tags, and description. You can also enter your price and category for more accurate recommendations. The more data you provide, the more specific the fixes.
What does the AI rewrite actually change?+
The rewrite optimises your title structure for Etsy search, fills all 13 tag slots with high-volume keywords, improves your description's opening paragraph for conversion, and ensures proper keyword density throughout.
Will the rewrite sound robotic or generic?+
No. The AI preserves your brand voice, product details, and unique selling points. It restructures for SEO while keeping your listing authentic. You can always edit the rewrite before copying it to Etsy.
How accurate is the scoring algorithm?+
The algorithm is trained on Etsy's publicly documented ranking factors and best practices from top-performing shops. While no tool can guarantee rankings (Etsy's algorithm has proprietary elements), higher-scoring listings consistently correlate with better search visibility.
Can I score the same listing multiple times?+
Yes. After making changes on Etsy, re-score your listing to track improvement. Many sellers score before and after optimising to measure the impact.
What happens to my listing data after scoring?+
Your listing data is processed in real-time and never stored permanently or used to train AI models. Free users' data is discarded immediately. Pro users can save scores to their dashboard for comparison.
Does ListingLab work for digital downloads and printables?+
Yes. Digital downloads, printables, SVGs, and templates are some of the most competitive Etsy categories. The AI adapts its tag and title recommendations to digital product search patterns, which differ from physical goods.
What is a competitor teardown?+
A competitor teardown analyses another seller's listing to reveal their SEO strategy — what keywords they target, where their tags are weak, and what gaps you can exploit to outrank them in Etsy search.
How is the score weighted?+
Title SEO and Tag Coverage carry the most weight because Etsy's search algorithm relies heavily on these fields for ranking. Description Quality and Keyword Strategy are weighted next, followed by Pricing and Image factors.
Can I use ListingLab if I'm brand new to Etsy?+
Absolutely. New sellers benefit the most — getting your SEO right from the start means your listings rank faster. The AI explains every recommendation in plain language, no prior experience needed.

Ready to optimise your listing?

Paste your Etsy listing and get your score in 30 seconds. Free, no signup required.

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