ListingLab vs Marmalead

Marmalead grades your keywords. Green, yellow, red. But after the grading, you're still staring at your listing wondering: what title do I write? Which 13 tags do I pick? That's the gap.

Marmalead

Long-tail keyword research

Marmalead is genuinely useful for understanding keyword competition. Their engagement scores and search volume estimates help you avoid dead-end keywords.

From $19/mo14-day free trialEtsy-only focus

ListingLab

Shop audit and listing rewrites

Marmalead grades keywords from their database. ListingLab extracts keywords from page one and uses them to write your listing. One is a research tool. The other is a rewriting tool. They solve different problems.

From £9.95/moFree plan availableLive Etsy API

Where Marmalead wins

What Marmalead does better

Long-tail keyword focus

Marmalead's core strength is finding multi-word, lower-competition search terms that broader tools miss. Ideal for niche products.

Search trend data

See whether a keyword is trending up or down over time. Helps you decide if a niche is growing or saturating.

Engagement scoring

Keywords are scored by how likely searchers are to click, favourite, and buy — not just search volume.

Etsy Storm

Trending keyword tool that shows what's gaining momentum on Etsy right now. Useful for seasonal planning.

AI listing suggestions

Recently added AI features that suggest titles and tags based on Marmalead's keyword data.

Etsy-exclusive data

100% focused on Etsy — no Amazon, eBay, or other marketplace noise. Every feature is built for Etsy sellers.

Where ListingLab wins

What ListingLab does better

Live Etsy API data

eRank uses its own keyword database built from aggregated estimates. ListingLab queries the Etsy Open API v3 directly — pulling tags from the top-ranking listings in your category right now, not yesterday, not last month.

Full shop audit

Paste your Etsy shop URL and every active listing is pulled, analysed, and categorised: what's working, what's getting views but not sales, and what's buried in search. No other tool does this from a single URL.

Complete listing rewrites

Each rewrite includes an SEO-optimised title, all 13 tags with rationale, a rewritten description, photo shot directions, and a video script. At least 8 of 13 tags come from proven competitor data.

No extension, no connection

No Chrome extension to install, no OAuth shop connection, no account linking. Paste a URL, get results. Nothing accesses your Etsy account.

Feature comparison

Side by side

Feature	Marmalead	ListingLab
Primary function	Long-tail keyword research	Shop audit and listing rewrites
Data source	Marmalead keyword database	Etsy Open API v3 (live data)
Full shop audit	No	Paste one URL, every listing analysed
AI listing generation	From Marmalead's database	From live Etsy API data (8/13 tags proven)
Complete rewrite output	Keyword suggestions only	Title, 13 tags, description, photo shots, video script
Long-tail keyword research	Core feature	Via competitor extraction only
Search trend data	Trending up/down indicators	No trend data
Chrome extension	No	No — web-based
Shop connection required	Not required	No — no OAuth needed
Free plan	14-day trial only	1 shop audit + 1 optimisation/month
Cheapest paid plan	$19/mo (monthly) / $15.83/mo (annual)	£9.95 / $12.95/mo (Creator)
Annual discount	~17% off	25% off (3 months free)
Money-back guarantee	None advertised	30 days

Which is right for you

Which should you choose?

Choose Marmalead if

You want deep long-tail keyword research with trend data and engagement scores. Marmalead is the best tool for finding untapped keyword niches on Etsy.

Choose ListingLab if

If you love keyword research and want to learn SEO deeply, Marmalead is a teacher. If you want your listings fixed and don't care about the theory, ListingLab does the work.

Use both if

You use Marmalead to discover long-tail keyword opportunities, then paste your listing into ListingLab to get a complete rewrite that includes those keywords alongside proven competitor tags.

See what ListingLab does differently

See the difference on your own shop. Free audit. No signup. Takes 30 seconds.

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