About ListingLab

ListingLab was built by Dan Johnson — an Etsy seller who got tired of guessing whether his listings were actually optimised. After spending hours manually researching keywords, rewriting titles, and still watching listings sit on page three, he decided to build the tool he wished existed.

What started as a personal project to score his own listings quickly grew into something bigger. Other sellers wanted the same clarity: a straightforward answer to "is this listing any good, and how do I fix it?" That question became the foundation of ListingLab.

ListingLab uses AI to analyse your Etsy listings across six core ranking factors: title structure, tag coverage, description quality, photo assessment, pricing competitiveness, and category relevance. You get a score out of 100 with specific, actionable fixes — not vague advice.

Whether you sell digital downloads, handmade jewellery, or print-on-demand products, ListingLab gives you the same data-driven edge that top Etsy shops use to stay on page one.