the bench

Built by a seller
for sellers.

Founder · Dan Johnson

ListingLab was built by Dan Johnson — an Etsy seller tired of guessing whether his listings were actually optimised. After spending hours manually researching keywords, rewriting titles, and watching listings sit on page three, he decided to build the tool he wished existed.

What started as a personal project to audit his own listings grew into something bigger. Other sellers wanted the same clarity: a straightforward answer to "is this listing any good, and how do I fix it?" That question became the foundation of ListingLab.

What ListingLab does

Analyses Etsy listings across six ranking factors: title structure, tag coverage, description quality, photo assessment, pricing competitiveness, and category relevance. Returns specific, actionable fixes for every factor. Not vague advice.

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AI Listing Optimisation

6-factor scan in 30 seconds.

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One-Click Rewrites

Title, tags, description — optimised for search.

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Trending Keywords

What buyers search for right now on Etsy.

Whether you sell digital downloads, handmade jewellery, or print-on-demand products, ListingLab gives you the same data-driven edge top Etsy shops use to stay on page one.

See it for yourself.

Free audit in 30 seconds. No signup. No card.

Audit a listing